Bajaj as a company has existed in the globe for over 75 years now. Started as a moped/scooter manufacturing company, it was a dream for every Indian household to own at least one Bajaj scooter. Bajaj is popular for its two and three wheelers all over India due to its durability, good quality and the utility its customers could get out of their vehicles. Jamnala Bajaj is the sole founder of this entity that is still heavily respected and honored by the industry in India as well as Nepal. Bajaj has been able to flourish to over 70 countries globe wide and created a footprint as the world’s largest three-wheeler manufacturer and to further expand to many other untouched countries.
Bajaj Nepal started its operation in 1998, under the flagship of Golchha Organization, one of the leading corporate entities and now the authorized dealer of Bajaj Motorcycles for Nepal. Bajaj bikes have been able to secure their position at the higher category in the Nepali two-wheeler market due to Golchha Organization’s innovative marketing initiatives and dedicated customer friendly approach that it applies towards its selling tactics. Bajaj initially entered Nepal with its budget bikes such as the Discover Models that were really liked by the consumers here. The company focused on the commuter segment of the Nepali two-wheeler market and was successfully able to stimulate its customers. By offering easy financing schemes and other facilities and group has helped boost the growth of motorcycle sales in Nepal. With the launch of the Bajaj Pulsar bikes in the year 2001, Bajaj actually was able to change the market stats in Nepal. Now, Bajaj is the unofficial household commuter bike that is prevalent all over Nepal and has changed how the urban as well as rural Nepal moves. Bajaj Nepal provides a range of 18 models of bike that varies from daily commuter, cruiser bikes to naked sports bikes that we can see due to its increasing popularity in recent days. Under the daily commuter segment Discover 125 series, Platina 100 ES and Pulsar’s lower cc models are really popular in the Nepali context. The Bajaj Pulsar NS series naked sports bikes are the best selling item on their list. Bajaj also has cruisers such as the Dominor 400 and the Avenger 220. Every bike is best suited for its own category. From evolving through various customer segments to creating adventure reality shows such as the Pulsar Dareventure, Bajaj has come a long way since it stepped its food inside the territories of Nepal. Bajaj not only provides quality products at every possible area of the country with its massive 81 outlets all over Nepal, but also ensures strong offers, sales, service and availability of genuine spares parts from and to all corners of Nepal.