The “Miss Universe Nepal 2022” pageant took place on the 25th of August, where Sofia Bhujel was crowned the winner of the third edition of Miss Universe Nepal. Eco Infinity, the official distributor of NIU Electric Scooters in Nepal sponsored a title award named Miss Eco Infinity. This title was won by Ms. Ashma KC, under Miss Universe Nepal 2022. Ms. KC won the title and received NIU’s UQIM model electric scooter. Pragun Rajbhandari, the director of Eco Infinity Pvt. Ltd., handed over the keys of the scooter and other prizes at the event.
Similarly, Eco Infinity also awarded two other electric scooters to the pageant winner and the organizing organization. Miss Universe Nepal 2022; Sofia Bhujel received the NIU NQi Sport electric scooter, whereas the organizers; Umang Creation, received the MQi+Sport Scooter. Ms. Bhujel was crowned by last year's Miss Universe Nepal 2021; Ms.Sujita Basnet. She also won the Social Impactor Leader Award and now will represent Nepal in the 71st Miss Universe.
NIU being associated with such a prestigious entity of the Miss Universe Nepal pageantry shows how it can influence the viewers of the show about their purchase decision of an electric scooter. This step taken by Eco Infinity is actually commendable as this is going to play a crucial impact on their reputation as well as revenue numbers in a positive manner. Promoting an eco-friendly mobility product in such a huge platform will help NIU reach much greater heights in the context of Nepal as nepalese take their pageant winners' impact really seriously.